Case Study | Optimizing Recruitment Process and Improving Hiring Efficiency

Introduction:

This case study highlights the successful collaboration between Prism Consulting and a client seeking assistance in streamlining their recruitment process. Faced with challenges related to ineffective recruitment strategies and high advertising costs, the client approached Prism Consulting in late 2021. This case study outlines the strategies implemented by Prism Consulting to revamp the client's recruitment process, improve candidate screening, and enhance overall hiring efficiency.

Client Background:

The client, an employer with multiple locations across Virginia, was investing over $1000 monthly in Sponsored Indeed ads without achieving desired results. The client was struggling to attract suitable candidates for various positions and sought a solution to optimize their recruitment efforts. 

Objectives:

1. Reduce advertising costs and improve return on investment (ROI).

2. Enhance the quality of candidates by implementing effective screening measures.

3. Streamline the hiring process to save time for store managers.

4. Improve long-term candidate retention through better screening and providing accurate job information. 

Approach:

1. Assessment and Analysis:

   • Prism Consulting conducted a thorough assessment of the client's existing recruitment process, identifying pain points, and areas for improvement.

   • Detailed analysis of previous job ads and screening methods revealed shortcomings that hindered attracting suitable candidates. 

2. Redesigning Job Ads:

   • Prism Consulting developed new job ads that were compelling, informative, and targeted the desired candidate pool effectively.

   • The job ads were tailored to highlight the client's unique selling propositions and attract candidates with the right skills and qualifications. 

3. Streamlined Screening Process:

   • Prism Consulting implemented a comprehensive screening process, initially handling all candidate screenings and phone interviews.

   • By employing an interview form designed to identify candidates that best fit the client's needs, Prism Consulting ensured that only qualified applicants proceeded to the next stage.

4. Collaboration with Store Managers:

   • Qualified candidates were sent to store managers for final interviews and hiring decisions, enabling the managers to have direct involvement in the process.

   • Prism Consulting facilitated communication between the managers and candidates, ensuring a smooth transition and providing necessary assistance throughout the hiring process. 

Results:

1. Significant Cost Savings:

   • By eliminating the reliance on expensive Sponsored Indeed ads, the client saved several thousand dollars in advertising costs.

   • The revamped recruitment process proved to be more cost-effective, delivering improved ROI for the client.

2. Enhanced Efficiency:

   • Prism Consulting's involvement in screening candidates and completing initial phone interviews significantly reduced the burden on store managers, saving them critical time.

   • The streamlined process ensured that only qualified candidates were presented to managers, enabling them to focus on making informed hiring decisions.

3. Impressive Hiring Numbers:

   • Over a period of 13 months, the collaborative effort resulted in the successful hiring of 166 employees across 6 different locations.

   • After transitioning the interview process to store managers, PCVA has screened 2255 applicants, assisted in completing 1067 interviews, sent 659 qualified candidates to managers, and helped hire 211 new employees.

4. Improved Retention Rates:

   • The rigorous screening process implemented by Prism Consulting contributed to improved candidate retention rates.

   • By screening applicants multiple times and providing accurate on-the-job information, the client experienced better long-term employee retention. 

Conclusion:

Through a systematic approach that focused on redesigning job ads, implementing a streamlined screening process, and facilitating collaboration with store managers, Prism Consulting successfully optimized the client's recruitment process. The case study showcases significant cost savings, enhanced efficiency, impressive hiring numbers, and improved retention rates achieved by leveraging Prism Consulting's expertise. The collaboration has not only resulted in tangible benefits for the client but also demonstrated the value of a strategic and tailored approach to recruitment.